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Working with Parents: Case Study from The Key (Jan 2018)

Working with parents

Christ Church Cathedral School is an independent school in Oxfordshire for boys aged 3-13.

It uses a free private social networking app for parents called Classlist.

The app’s network of parents is overseen by the school’s parent teacher association (PTA). We spoke to the former chair of the PTA, Maria Blick, about how the school uses the app to engage with parents and generate funding for the school.

Selling tickets for school events

Maria said that the school uses the app to make selling tickets online easier and quicker.

She said that by using the app, more tickets have been sold and more income generated for the school through events. Using the app has also reduced the administrative burden of events for the school office staff.

Adverts for local businesses

Maria explained that she approached a number of local businesses, both those who work with the school and those run by parents.

Three local businesses set up an arrangement with Classlist where they paid upfront to advertise on the app. A proportion of this went to the school.

Through this set-up the school raised £1,600, which it spent on a new playground.

Marketplace for second-hand uniform

Maria saw that a number of parents were already communicating about lost property on the app’s social network platform.

She saw an opportunity for the school to establish a second-hand uniform marketplace to meet this need, which could also generate further income for the school.

Selling merchandise from the PTA

Maria also established a marketplace to sell leftover school merchandise items organised by the PTA, such as teatowels and calendars.

Christ Church Cathedral School: http://www.cccs.org.uk/

NOTE: This case study was originally published on The Key